La Cosecha is a mix of food hall, cultural center, retail in NoMa
This summer, La Cosecha Latin Market will arrive at Union Market, Washington, D.C. The 20,000 square-foot mix of culinary, retail, entertainment and community gathering space will host various artisans, businesses and entrepreneurs that deliver Latin-inspired flavors, food and drink at the 4th Street Northeast location. Retail developer Edens is launching La Cosecha, which means “harvest” in Spanish, in late June with a bounty of 14 retailers and restaurants in a growing section of the NoMa neighborhood.
La Cosecha at Union Market is a partnership between the diplomatic community and Edens, a property developer of retail spaces with a presnce in Washington, D.C., Boston, Dallas, Columbia, Atlanta, Miami, Charlotte, Houston and Denver. These have included embassies and international leaderes,in addition to various stakeholders in the Latino Community. “The market’s partnerships with Latin embassies, cultural and diplomatic leaders, and strategic stakeholders from the Latin community will solidify La Cosecha as a national platform for Latin culture and cuisine,” said the Edens announcement.
Fine-dining restaurant Amparo is expected to be a hit at La Cosecha. Initially as a pop-up restaurant last year, Amparo arrives at the Latin Market with a mission to put on display the culinary traditions of Chihuahua, with flavors inspired by Veracruz, Yucatán and Guerrero. Longtime D.C. resident Christian Irabién, is also making Amparo’s beverage program mezcal-heavy.
“We’ve been inspired by the support and enthusiasm of both the Latin American embassies and the wider Latin American community who have been instrumental and instructional in guiding our attempt at bringing forth an authentic, sophisticated representation of the rich heritages, cultures and experiences of their home countries,” said Jodie W. McLean, chief executive of Edens.
A plant-based, fine-dining eatery will also be part of the curated collection at La Cosecha Latin Market. The Ali Pacha restaurant from Bolivian native Chef Sebastian Quiroga will import Bolivian ingredients, transformed by culinary, artistic techniques. Ali Pacha will be benefit from Chef Quiroga’s diverse experiences. He cut his culinary teeth at Le Cordon Bleu London, Astrid & Gaston in Lima and both Relae and Studio in Copenhagen.
“We’ve been inspired by the support and enthusiasm of both the Latin American embassies and the wider Latin American community who have been instrumental and instructional in guiding our attempt at bringing forth an authentic, sophisticated representation of the rich heritages, cultures and experiences of their home countries.”Jodie W. McLean, Edens CEO
The food & retail marketplace at Union Market is evidence of larger trend. Food halls have been successful in allowing restaurateurs and landlords to engage in shared resources to spur entrepreneurial ventures.The model was hailed as a top trend in 2018 by Eatery Pulse. According to a Cushman & Wakefield report, there will be nearly 300 U.S. food halls in operation by the end of next year. Edens’ La Cosecha is one of over 40 food halls that was in construction last year.
Union Market is already home to a popular food hall. La Cosecha Latin Market is blending retail and community spaces, with a food hall that is inspired and elevated by Latin-American culture, to create a truly sensory and hard-to-replicate experience for guests.
Asian food hall The Spot is already abuzz near Rockville’s Town Center and The Block, another Montgomery County Asian food hall, is arriving at North Bethesda this year. Northern Virginia is landing Common Ground food hall from SRG in Rosslyn, Va.—a project that has been, for the most part, hush hush.
One of the most anticipated openings is the conversion of the Peruvian Brothers food truck to a brick-and-mortar location. Brothers Giuseppe and Mario Lanzone are delivering to La Cosecha their popular Peruvian fare, including sandwiches, empanadas, desserts and hot sauces.
Inspired and designed in collaboration with Gensler, La Cosecha will be a beautiful, elevated marketplace, that spotlights intriguing aspects of Latin American architecture and interior design. It will include a private events space, and be home to a coffee shop in the future. “Our goal with La Cosecha was to design a rich tapestry of spaces centered around a ‘plaza,’ celebrating Latin culture and community through food and experience,” said Gensler Principal Design Director Walter Trujillo, who grew up in Columbia.
At La Cosecha Latin Market, there will also be a Culinary Immersion Studio, working with artists, chefs and the public, creating dishes and sampling them through hands-on application. The Studio will also welcome language classes, workshops, art exhibitions, talks and pop-ups, becoming a central Latin learning hub.
Expect La Cosecha Latin Market to incorporate additional facets of art, music, fashion, film, sport, travel and dance, inspired by the Latino community. Edens has also created La Cosecha Foundation, which will be additionally funded by strategic partners and donations, to support important causes in Latin America.
Additional retailers and restaurants were announced. This is how Edens described them:
- Brazilian native Carolina Furukrona‘s luxury lifestyle brand NOVA BOSSA promotes artisanal brands from the Latin world across art and home décor, bain couture, fashion accessories, handbags, jewelry and ready-to-wear.The signature fare from Venezuelan chef Federico Tischler‘s White Envelope Arepa + Ceviche Bar – a new concept from the Baltimore favorite – is inspired by the cultures, geographies and individual people that have influenced the chef’s career and personal taste over the years. White Envelope will feature a menu that mixes traditional preparations and recipes with modern adaptations, combining local products with global flavors.
- Grand Cata owners and co-founders Pedro J. Rodriguez and Julio Robledo hail from Puerto Rico and Chile, respectively, but their wine shop in Shaw specializes in bottles from across Latin America and heritage nations. Grand Cata’s second D.C. location is a new grocery-wine bar concept for La Cosecha featuring a curated selection of classic and sustainable natural wines from Latin America in addition to artisanal gastronomic products from the region.
- Internationally renowned chef Juan Manuel Barrientos will bring the second U.S. outpost of his luxury elcielo restaurants to D.C. – following the first in Miami – offering his innovative take on cuisine from his native Colombia. Originally based in Medellín, elcielo first opened 14 years ago, adding a second location in Bogotá, which is continually ranked in the top 50 ranking of Latin American restaurants.
Union Market’s La Cosecha Latin Market, 1270 4th Street Northeast, Washington, D.C. 20002
Photo credit: La Cosecha (featured), Edens (inline)