Giant Food rebrands grocery delivery as Giant Delivers

New services, for 6 million DMV residents, marks lofty e-commerce play

Delivery is heating up fiercely in the grocery space as Giant Food began rolling out rebranded Giant Delivers delivery trucks this week. The former Peapod is now Giant Delivers as the grocery chain aims to take market share in the prized home grocery delivery business. A new website and add are also being launched. Giant Food now offers pick up at over 65 locations, and is targeting 100 locations in the DMV area by the end of 2019. The refresh is part of a new mission to save customers time.

Giant Delivers grocery delivery is available in select zones of the city on a same-day basis now. Last-minute shopping can be had through Giant Pickup service. In as little as four hours, customers pick up their groceries through the initiative without leaving their cars, said the chain. Pickup was launched earlier this year. Peapod customers will see branding and their delivery vehicles transition to Giant Delivers later this year, but will continue to be served uninterrupted, according to Giant.

Giant e-commerce delivers expansion

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Giant’s e-commerce service now reaches six million customers throughout the D.C., Maryland and Virginia region. Operating in Hanover, Md., a 150,000-square-foot warehouse serves as the “eCommerce Hub” for Giant Food.

“Building out our eCommerce services, including Giant Delivers and Giant Pickup, lets us truly put the ‘solution’ in meal solutions. We handle the picking and packing, delivering straight to car or doorstep, giving our shoppers that extra helping hand they need,” said Ira Kress, Interim President of Giant Food.

The announcement also said “New convenient features from Giant Food that will be offered through the Giant Delivers and Giant Pickup services include an expanded assortment with hundreds of new items, such as plant-based foods as well as unique global offerings.”

Giant Food introduced Giant Pickup in July prior to unveiling Giant Delivers. Photo by Giant Food.
Giant Food Launches Pick up Service

Giant Delivers $99 subscription, local foods offered

Giant Food also offers local favorites, including Capital Baking Company products, Capital City™ mambo sauce and grass-fed and dry-aged beef from Roseda. Additionally, homemade and all-natural soups from Soupergirl, meaty favorites from Logan’s Sausage Company and Otterbein’s classic cookies are part of the local foods collection.

Customers have no subscription requirements, but Giant recommends a premium delivery service for $99. With the premium Giant subscription service, the grocer provides unlimited weekly deliveries.

Based in Landover, Md., Giant Food operates 163 supermarkets in Virginia, Maryland, Delaware, and Washington, D.C. As one of the largest regional grocery chains, it employs 20,000 associates.

Photo credit: Giant Food

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